Daria Dubinina: Advancing the FinTech Industry Ahead with Crassula
Some of the most effective leaders are those who are able to balance the interests of their many constituents. This matters a lot if the leader is able to handle situations when clients want a new product, the team requires the firm to stay in business, or the market demands game-changing innovations. Daria Dubinina, CEO and Co-founder of Crassula, is a perfect example of a selfless leader. If you ask her, “Why do we do what we do?” and she has a convincing response, you have her stamp of approval.
Based on Ben Horowitz’s “The Hard Thing About Hard Things,” she understands that “there’s no such thing as the universal, ultimate best CEO.” Recognition from a group or publication beyond her own is undoubtedly a source of pride for her. She argues, “The real recognition occurs when your opinion matters, you are inspiring others, you can make a difference, lead people, and grow the company.”
The Foundation for Future Success At the age of twenty, Crassula, Daria Dubinina had her first taste of entrepreneurship. In the years after the completion of her Master’s degree in FEA management, she worked her way up from the bottom of the totem pole at an international payment system, where she was first exposed to FinTech.
Daria and her co-founders, Alex Novozhenov and Vlad Nikolayev, established Crassula in 2017. The three people worked together toward a common goal, showcasing their individual strengths in the areas of strategy and technological development. Their designer, Andrew Ponochovnyi, gave it a sleek and appealing appearance.
She says, “Together we created a unique skillset in which everyone played a part bringing the concept to life and giving each other confidence in what we were doing, inspiration for creating something new, and support in the bad times.”
Every day brought fresh problems for the tiny team to address and important choices to make as they built the firm from the ground up. Although the majority of the time the judgments were successful, on occasion they would be erroneous, which may set the firm back by many months.
The lack of suitable investors was an early and significant barrier to the company’s expansion. The team wasted a lot of time and energy on this approach over many months with no positive results. Daria continues, “We started focusing on business,staying bootstrapped, and that was the best decision that we could make because it taught us to survive difficult times, to do big and beautiful things with very limited resources, and to actually earn money.”
Summary of Crassula’s Outstanding Offerings
White Label banking solutions, payment service provider services, foreign exchange services, wallets, cryptocurrency banking, and cryptocurrency exchange solutions are what Crassula excels at designing. It provides a unified software environment for getting goods to market rapidly and cheaply. Its cloud-based offerings include a core banking system, an admin panel for running the company, and a client web interface as well as mobile applications for iOS and Android. Crassula provides open APIs for its systems, allowing for the development of a wide variety of FinTech services and providing support for cutting-edge business concepts.
The culture of Crassula is one of individuality and accountability; it encourages restraint, openness of expression, initiative, growth, originality, and firmness of purpose. When asked how the company fosters innovation and creativity, Daria explains, “We embrace these qualities and develop them by providing constant education opportunities, helping each other in day-to-day work, and always trying something new by developing new products, trying to implement new solutions, and always doing something that we have never done before.”
Crassula has always relied heavily on its employees. The hardworking crew is always updating and improving their goods to provide clients with cutting-edge tools. She elaborates, “We value elegance in solutions and everything that goes into making them high-quality.” This synergy increases our ability to attract and retain talented employees, attract and retain customers and business partners, and grow our business.
Revolutionize the Financial Sector
“The FinTech industry is very decentralized, but everything is interconnected,” she says. Large, established banks have history, trustworthiness, and dependability on their side. They are burdened by history, red tape, and slow rates of innovation. On the other hand, we have new firms with the potential to disrupt the market and some very fantastic ideas, but little in the way of resources to put them into action. Cryptocurrency exists on the third side as a separate universe with its own technology, dynamics, hazards, and transformations. These are only three examples of the many possible fusion solutions, but encouraging them is a step in the right direction.
Daria Dubinina has a far-reaching vision for the financial sector, one in which all banks and financial institutions merge into platform solutions. She plans to build the best possible FinTech platform and provide businesses all around the globe a wide variety of financial services that are enhanced by technology.
Maintaining a Healthy Work-Life Balance
As CEO, Daria Dubinina is responsible for ensuring Crassula’s continued success and expansion. She does this via strategic planning and hands-on participation in IT, product, sales, and partner relations operations. She attends anywhere from two to five meetings a day at work, sometimes involving the formulation of strategic business decisions or the resolution of difficult problems involving several departments and outside parties.
She credits careful preparation as the key to her successful juggling of business and personal life. Taking breaks when working from home might be challenging, but she makes it a point to schedule in time for a walk or exercise every day. She also reserves her weekends for rest and relaxation in nature.
She finds that her greatest drive comes from maintaining an upbeat and encouraging attitude no matter what. She elaborates, “When something goes wrong, I prefer not to waste time on finding out whose fault it is, but rather fix the problem and analyze how to avoid repeating the situation.” The best possible outcome is achieved using this method, and this outcome is the most potent progress mover.
Crassula has lofty ambitions for the future and a long list of priorities, including expanding into new markets, learning new languages, integrating new technologies, and making the platform into a no-code product builder so that anybody can create and release FinTech products with no effort. As a group, they have a burning ambition to simplify and popularize cutting-edge technology for the benefit of their clientele.
Daria’s ultimate goal is to increase the company’s size by a factor of five while ensuring that it continues to thrive and succeed.
Entrepreneurs should “never be afraid to start,” she said. “Never be afraid to start, experiment, and keep moving, improving, and delivering even if things are not so shiny right now.”