Mana Ionescu: A trailblazer in the field of Digital Marketing
With the help of digital marketing, companies can quickly and easily connect with consumers worldwide. Therefore, attaining success in this field is rather simple. Lightspan Digital founder and CEO Mana Ionescu believe that success is achieved when the company, the customers, and the community all benefit. She puts her focus there since communities serve as the foundations for a company to build a reputable name. She is instrumental in using social media to give brands more personality.
She graduated at the top of her class from American University in Bulgaria, where she studied journalism and political science, and from Brigham Young University, where she earned an MA in Communications.
Lighting the way for Lightspan Digital
Mana recognized a window of opportunity to help others, so she jumped to share her proven method with the world. Since she first entered the realm of digital marketing, she has recognized the need for a more nuanced understanding of what does and does not work. She takes great pride in having helped to disclose this nuance by applying a balanced blend of strategic thinking and analytical rigor.
She continues, “I came up with a system, kind of like a workout, that clarifies the when, where, and why of digital marketing. There’s a logic behind all that chaos in digital marketing. I also had supportive friends and family members who encouraged me and helped me along the way. Without that combination of inner resolve and external encouragement, I would never have succeeded.
Lightspan Digital’s flagship offerings
Lightspan Digital is leading the digital marketing industry by providing transparent and effective tools for teams to use. They don’t go too strategic, instead keeping a focus on clarity and expertise. Mana says, “We create digital marketing campaigns that utilize today’s digital platforms and technologies to make a difference for our clients. Our digital marketing consulting services provide the insight, speed, and accuracy your company needs to make the most of your time and resources.
She appreciates the new ideas and viewpoints that come about as open dialogue and zero-tolerance policy at her workplace. She also appreciates interesting, dependable people who can think of straightforward, ingenious ways to do complex tasks.
She has long believed that her inability to overcome obstacles was due to the tales she told herself. She has seen that we are the greatest obstacle standing between ourselves and our goals. She explains, “We can cause more problems when we put off having unpleasant conversations and making crucial decisions for too long. This has taught me to speak my mind and make up my mind quickly. The change was dramatic.
Before Lightspan Digital
Mana says her experience working in digital marketing for a major bank taught her how to effectively manage several interdependent projects and teams.
I feel like I’ve had several professions. My motivational “fresh starts” have always been marked by a thirst for the cutting edge. Having a worker tell me that I was a terrific boss has always been the highest compliment I could receive.”
Finding a Good Work-Life Balance
As CEO, she has done much to establish Lightspan Digital as Chicago’s premier cause-based digital marketing firm. She and her team have developed and implemented cutting-edge digital sales and various marketing methods over the years to grow their client base to include over 200 satisfied customers from a wide range of industries. Her Social Media 101 training series and the Daily Workout approach have benefited many businesses and people.
She counts it as one of her proudest achievements to have guided former interns and employees to rewarding careers at global powerhouses like McDonald’s and United Airlines.
Her many remarkable records are among her most significant achievements. She elaborates, saying, “Thanks to the hard work of my team, our education client saw a 222% increase in attendance at information sessions over the course of a single year.” In addition, one consumer goods client increased in email traffic by more than 1,000% year over year. Thanks to our efforts, a B2B client saw a 92% year-over-year increase in webinar-based income. And via our efforts in social media management and community engagement, we have impacted the lives of millions.
She knows that they need to produce excellent content to help those who need digital marketing solutions and guidance. She makes an effort to expand her social circle by meeting new people. In addition, she often consults with her clients about growth-driven analysis and tactics in order to help them experience a prosperous expansion. Lastly, she prioritizes reading and education because she knows it is a lifelong pursuit.
Change the world via education. She reflects, “I’ve won awards in business and marketing, but I cherish the most having helped my employees develop great, fulfilling careers.”
She believes that people will remain motivated and energized to achieve more by cultivating a culture of innovation and learning. She stresses the need to maintain a healthy work-life balance by allowing employees to take “digital detox days,” during which they are encouraged to unplug from technology and focus on their personal lives.
Furthermore, she claims, “I make sure to spend time on my interests, and I also encourage my staff to do the same.
Bright Prospects for Lightspan Digital
She is drawn to assisting companies in striking a balance between human interaction and technological advancement, especially as the digital world advances with greater reliance on technology and AI-driven solutions diminish the role of human touch and strategy. As a result, Lightspan Digital will continue emphasizing account-based marketing and digital transformation from a human-centered perspective.
